Monday, August 10, 2020

How Can I Sell My Handmade Cards

Hello Stampers! Over the years I've been asked, "How Can I Sell My Handmade Cards?" So why not take your card making a step further and start planning a handmade card business. Now, first let me say you can do this easily by becoming part of a multilevel marketing card company or just start your own. Did you know that the greeting card market is a $7.5 billion annual industry. We all know that people love to give cards for various reasons, we also know people love to receive homemade cards and will probably keep those. What I would like to do is share with you how you can get started selling your cards. So come back tomorrow for part two. 

Hello Stampers! Today I'd like to continue with part 2 of "How To Sell your Handmade Cards". First, let me say it doesn't happen overnight! I have tried for over 10 years to make my small card business grow, through research, trial and error and hard work. There are lots of helps out there from Books, Online Groups, Tutorials, Workshops, etc. Something to keep in mind is that this industry is always changing.
Before you start - make a plan. Ask yourself questions like: Where will I sell my cards? What group of people do I need to target? What makes my cards unique?
Now let's break these down. Where am I going to sell- Am I going to physically sell my cards or sell them online with my own store, like: Etsy, through a local business or craft fairs just to name a few. Research these options out. Did you know there is an Etsy Seller's Handbook? One more thing I might mention here is don't foget Social Media! This is a great way to showcase your handmade cards. How about, You Tube, Pinterest, Facebook, Instagram, etc. Be sure to look for FB Sales Groups which allow you to sell to members. This is turning into a big post-so come back tomorrow for part 3. Thank You!


Hello Stampers! Are you ready for part 3 of How to Sell your Handmade Cards? Ask yourself, What makes my cards unique? What's different about your cards than the next persons. How can you make them stand out? Here again do some research and check out other card makers cards. Yours need to offer something a bit different. Find your niche.
Next, Know your product. You need to show how versitile your product is. One thing I like to do is see how many projects I can create out of one stamp set. Like: Tags, Scrapbook pages, Home decor, boxes, mini albums, etc. Create a variety of themed cards: Birthday, Thank You, etc.
The way you package your cards matter. For example: a card in a cellophane envelope looks more professional, what about a gift box or a purse. Oh, and don't forget to put a label on the back of your card with your phone number or website. This could help generate orders. one thing I might mention here is pass them out as a thank you to your grocer, mail person, etc.
An improtant thing to remember is if you use artwork from another designer, whether its in a stamp form or ready printed, check to see if the artwork is copy written or comes with a commercial license. You may have to pay or get permission to use it. Some companies have restrictions.
Set Your Price. Think of the cost of materials-you will never get paid for your time. Look at how much cards sell for in stores-WOW! I usually sell mine for $3.50 each.
Most Importantly-be committed to your business. It will take time and lots of it! So start creating those projects-and have FUN! 😄

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